Do you want to make an extra $4000 a year?
If you could make an extra $4000/year and it would only required 40 hours of work a year, would you do it?I like to ask this question when I meet people because most people say Yes; of course, we want to make more money with little effort. The vast majority of people probably will never even start because they are scared to fail. I'm not perfect. I've failed. I've had false starts. Currently I'm sitting on a project called ContextKick because I don't really have time to work on it and the user feedback on the idea has been mixed. So I'm scared too, but I'm also considering the opportunity costs of not working on products that have a large opportunity for Happy Herbivore (my wife's primary business). Our $4000/year business is PasstheMBE.com, and I wish I could say that this was our first real business because it would make for a better story. Lindsay had already sold 1 or 2 eCookbooks via the fledgling Happy Herbivore, which made PasstheMBE our second business. Our experience with PasstheMBE is interesting because we didn't have a built-in user base. But we still needed to sell the MBE study guide so I started to make a list of what we needed to do to make this a successful business. Here is a list of what I had to learn just to published and start selling our study guide for PasstheMBE.
- Research what platform we should use (wordpress, blogspot.com, etc)
- Get a Logo Designed
- Learn about Google Adwords
- Learn how to write marketing copy
- Write Ads and select relevant keywords
- Design a website
- Create custom buy button
- Find and setup an electronic delivery service
- Setup merchant accounts for Paypal and Google Checkout
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